All too often price is determined using inappropriate criteria. You may wrongfully use acquisition costs, cost of maintenance and improvements, equity appraisal, friends, relatives, or neighbors opinion, or "what you need" to establish an asking pricing. The market establishes value. An A.R.E. Representative can explain how the market will impact your pricing strategy.

History and comparable sales will establish precedent but will in no way guarantee the value of your home. The greatest impact on the sale price of your home is determined by what is happening now, what inventory is available today, and the financial resources available to the buyer.

Pricing your home strategically consists of two easy steps:

1. Obtaining Information

   	Current conditions and trends
   	Available financing
   	Consumer Spending Trends
   	Absorption Rate of Current Inventory

2. Evaluating the Information

   	Using comparables as a benchmark for value
   	Predicting the number of buyers available in your price range
   	Understanding local and seasonal market trends
   	Know what direction the economy is heading
   	Which home will be the next one seen
   	Be the next home sold

The Expertise of a AMERICAN REAL ESTATE Sales Associate always provides valuable assistance. For more information, please contact an A.R.E. Representative.